SOCIAL MEDIA MARKETING

Similar to email marketing, social media marketing is a relatively new concept in the business world. By utilizing the popular social networks like Facebook, Twitter, Instagram and Snapchat, an organization can build a following with their target markets and hopefully build relationships over time.  These relationships allow the company and their consumers to interact with each other regarding potential issues that a consumer might have or to promote a new product that the organization has recently released. 

Combined with the explosion of mobile devices, social media and social media marketing offer a more personal and effective way for consumers to engage with their favorite brands.  Most of the social networks also have robust ad platforms that allow a company to hyper target, or “zero-in” on the consumer or group of consumers they they feel would be interested in their products or services.  This allows companies with relatively small budgets to compete at a higher level than would have been previously possible with traditional media outlets like television, newspapers or magazines.

Call me and I will walk you through the process of setting up your social profiles for your business.