PAUL BRUCE

Pittsburgh, PA 15205

(919) 624-6691

paul.w.bruce@gmail.com

SUMMARY AND PROFILE

Global Digital Marketer

Digital marketing professional with over 15 years of experience in developing and executing strategies that drive success in both B2B and B2C sectors. Specializes in marketing automation, SEO, PPC, and leveraging data-driven insights to deliver measurable impact. Recognized for leading global initiatives and fostering collaboration to enhance brand visibility and achieve organizational goals. Focused on driving innovation and consistently improving overall marketing strategies.

CORE COMPETENCIES

Marketing Automation - SEO/SEM - Project Management - Social Media Marketing - Marketing Analytics - B2C & B2B Marketing - Digital Media Strategy - Team Building - Click Attribution - PPC Management A/B Testing - Mobile Marketing - Keyword Research - Marketing Training - Startup Marketing - Video Marketing

PROFESSIONAL EXPERIENCE

Dematic, Inc. (Remote) - Marketing Process Manager – Business Transformation Project - Jan 2024 - present

• Promoted to Process Manager for the KION Business Transformation Project, a global initiative to transform all KION brands from Lead Creation to Completed Order, particularly in the factory automation and industrial technology sectors.

• Conducted weekly update calls with Dematic upper management in marketing, business development, sales, and business analytics, providing progress reports on the BT Project and conducting demonstrations of new features and integrations.

Select Achievements:

• Recently promoted to Change and Training single point of contact (SPOC) responsible for creating online training materials for the Business Transformation Project.

Dematic, Inc. - (Remote) - Global Marketing Automation Manager - 5/2022 - present

• Drove the implementation of marketing automation technologies and best practices in support of business objectives for our global organization. (Marketo and Pardot)

• Coordinated with global marketing and sales directors on market-to-lead best practices for the relaunch of Dematic.com, a key resource for the factory automation sector, in August 2022.

Select Achievements:

• Global migration from Pardot to Marketo in January 2023. (Non-Technical Leadership Role)

• Developed a comprehensive training initiative in collaboration with Adobe and Accenture to support the worldwide rollout of Marketo.

Alfa Laval, Inc. - Richmond, VA. (Hybrid) - Digital Marketing Operations Manager – Americas - 4/2021– 5/2022

• Manage Pay per Click campaigns targeting key markets in industrial technology sector.

• Optimize written and video content while ensuring that sites are search-engine friendly.

• Conduct consistent monthly update calls with Sales to educate them on overall campaign progress

Select Achievements:

• Organized thorough SEO audit of our U.S. website while working with global team to help create, streamline and manage their SEO efforts as well. Cost savings of over 75% month to month.

• Created online vendor update portal in order track vendor project timelines and overall performance.

Small Cap Digital, Inc. - Apex, NC - Consultant - Owner - 9/2016 - 4/2021

• Analyze keywords, competitors, and online search behavior to increase digital audiences (email and social) while growing revenue for clients in the real estate, retail, and hospitality industries.

Select Achievements:

• Cadient Talent (contract) 4/2019 – 7/2020 - Established end-to-end marketing automation processes with HubSpot for a SaaS-based hiring software start-up, creating the backbone of sales and marketing efforts, including CMS management, email marketing, MQL to SQL conversions, and social media advertising.

• Field2Base (contract) 8/2017 – 4/2018 – Developed a baseline digital marketing environment for a SaaS-based paperless field management software company, including SEO, website optimization, email marketing, video marketing, pay-per-click, and social media management and creation.

Issuer Direct Corporation - Morrisville, NC - Marketing Director - 1/2014 - 8/2016

• Promoted to develop and execute entire B2C and B2B marketing strategies for a $60M SaaS-based disclosure management solutions and cloud-based SEC compliance technologies company.

• Researched and installed new, company-wide CRM and marketing automation platform, solely directed inbound marketing activities using HubSpot; trained marketing and sales staff to utilize generated data.

• Established digital marketing tracking and analysis - enabling a thorough understanding of online customer behavior to develop targeted messaging through social, email and paid content.

Select Achievements:

• Evaluated $1.6M print ad spend of acquired public relations company and reduced ad spend $1M in six months. Assets were then diverted to fund the new Investor Network mobile application.

• Co-created and managed the launch of The Investor Network App, an interactive financial services mobile application aimed at increasing investor interest in small to medium cap public companies.

Your Brand Voice - Orlando, FL/Remote - Marketing Manager/Co-Founder - 9/2011 - 1/2014

• Co-Founded boutique digital marketing firm to establish early-stage digital marketing strategies through SEO, responsive website design, social media management, video creation, and data-driven content for clients including: Marriott Golf, Marriott & Renaissance Hotels, Disney Golf, and Sonic Brands.

• Trail blazed early social media/digital marketing efforts including selling golf rounds and restaurant reservations via Facebook and creating targeted content based on customer activity.

Select Achievements:

• Managed SMS Loyalty Program for Sonic Beach, which included an in-store leaderboard and push/pull mobile updates for new offers and loyalty rewards. Grew membership from 0 to 5K+ in 6 months.

• Developed strategic digital awareness campaign for Marriot Golf to maintain social followers during 6 month business closure by documenting $3M course renovation on Facebook and Instagram.

• Sold out 600 sittings vs. 75 previous years designing and executing robust social media marketing plan for Marriott MetroWest golf course Mother’s Day and Easter events. Revenue lift of over 700% year over year.

EDUCATION

Indiana University of Pennsylvania | Indiana, PA – 1997 - Bachelor of Science, Marketing

Certifications

• Inbound Marketing: HubSpot Academy

• HubSpot Sales Software: HubSpot Academy

• Excel for Marketers: LinkedIn Learning

Technical Skills and Background

• HubSpot, Salesforce, Asana, Slack, Monday.com, ClickUp, WordPress, Google AdWords, SEMRush, Google Search Console, Linkedin Ad platform, HotJar, Hootsuite, Hashtagify, Moz, YoastSEO, Canva, Mailchimp, Constant Contact, Signavio, Marketo (non-technical), HTML and SQL (basic knowledge).

• Microsoft Word, Microsoft PowerPoint, Microsoft Excel.

• Meta/Facebook Ad Network, Google Marketing Platform, LinkedIn Ads, Bing Ad Network.