EMAIL MARKETING

In 1971, Ray Tomlinson sent the first email and changed the way business was done forever.  Seriously, can you even imagine what your life would be like without email? Sending documents, communicating with co-workers and family members or just simply getting more information on a product or service would take forever!

Since that historic day in 1971, people all over the world have been using email to do just that, communicate with each other and conduct business in a more efficient manner. Product offerings, breaking news and updates on the latest technologies are all communicated today mostly via emails. Over the last several years, marketing automation and email tools such as MailChimp and Hubspot have further streamlined the email process. We can now track who opens an email and whether or not they click or "engage" with the message in the email. 

Since 2002, I have been using email to not only communicate more effectively with prospects and customers, but to optimize the sales process for my clients. Cold calling or “spraying and praying” are a thing of the past. Effective email marketing is changing the way business is done and increasing bottom line ROI for companies all over the world.

Let's chat to see how an effective email marketing strategy can change your business in the short and long term.